MEN'S CAMPAIGN IS CHANGING BEHAVIOR OF VIOLENCE
March, 2005– Futures Without Violence's Coaching Boys Into Men campaign,
the response from the public has been overwhelming – the
campaign not only breaks through the clutter,
but is changing behavior.
The Advertising Council shared new tracking
data. Below are just three highlights:
- 9 in 10 adults (and 84% of men) strongly
agree that men can help reduce domestic violence
(DV) by talking to boys and feel it’s
extremely important to do so.
- Those who saw “The Wrong Way Around” were
significantly more likely (than those who did
not) to agree that men can help solve the problem
of domestic violence by discussing it with
boys. Specifically, 25% of those who saw the
PSA are taking action to end DV, versus 16%
of people who didn’t see the PSA who
are taking action to end DV.
- Awareness of “The Wrong Way Around” increased
almost fivefold from 3% (Sep 2003) at benchmark
to 14% (Feb 2005).
(Millward Brown July 2004)